08 November, 2003 by admin

Today, you can see a small selection of hockey memorabilia that I have promised you in my last article. Sports memorabilia as an integral part of a marketing strategy. Some photos from Toronto restaurant.

"The most recognizable moment ever captured"
"The greatest goal in Hockey History"
"The Ultimate Thrill"
Jim Proudfoot, The Toronto Star

This is the most recognized photograph in Canadian Sports History. This unforgettable moment on September 28th, 1972 along with this photograph is forever imprinted in our memory. With 34 seconds left in the game, Paul Henderson scored the series winning goal in the 1972 Summit Series between Team Canada and then communist Soviet Union. Paul Henderson has authentically signed each 8 x 10 photo. A Certificate of Authenticity accompanies each photo.

Photo details: * The size of the frame is 15" x 18.5"
* The photograph has been trimmed with 2.5" double matt
* The plaque reads "Team Canada 72, The Goal of the Century PAUL HENDERSON"
* The official Team of the Century puck and the Official Team of the Century pin has been mounted to enhance the outstanding piece of Sports Memorabilia
PRICE(S): : $307.50 per item; framed. Including taxes and shipping
All photographs delivered via courier ground service within Canada only.


There is the next photo of 1972 goal signed four players (Paul Henderson, Yvan Cournoyer, Vladislav Tretiak, Yuri Liapkin). Only 1972 prints were commissioned with over 1550 already sold worldwide.
This is a true piece of Canadian history. All prints are numbered and personally autographed by the four great players (Paul Henderson, Yvan Cournoyer, Vladislav Tretiak and Yuri Liapkin) as well as the photographer (Frank Lennon).

Included with your Limited Edition print is a color photograph of the Signing Ceremony where each print was individually signed. The signing process took over 9 hours to complete!


Only a Limited Quantity of the Limited Edition Prints Remain.
Unframed: $995.00 Deluxe Corporate Framed Print $1395.00 (Series Numbered 500 - 599)
Prices will increase on the remaining Limited Edition Prints.
$1395.00 seems like a steep price to pay, however it is a very valuable piece of hockey history to be cherished by future generations as well.

Canada's Team of the Century: The Best of '72: CDN$ 34.38

The original newspaper clippings – that you can read on the Internet, saved from the originals in 1972. They are mainly stories fron Canadian Press Agency that appeared In the pappers all accross Canada. You can see their complete listings HERE. If you happend to have such a paper clip still at home, hang on to it, it is very valuable.

Jagr´s Lithograph by John Newby

Next choosen timeless souvenir of Jaromir Jagr's hockey career is a canadian made litograph by John Newby. The purchase price of each numbered piece of limited printing quantity is canadian $ 423.85, or $268.85, depending on litograph with or without a frame.

Authentically Autographed Limited Edition Lithograph by John Newby - litografie od Johna Newbyho
Pittsburgh's Czechoslovakian born Superstar is today part of the National Hockey League Elite. The Limited Edition Print created by John Newby is the first lithograph ever done of the young superstar.

The fifth overall draft pick in 1990, Jaromir Jagr has so far won 3 Art Ross Trophies as Leading Scorer in the League, the Hart Trophy as the Leagues Most Valuable Player and the Lester B. Pearson Award for the Most Valuable Player as voted by the NHLPA. Not only has Jagr been selected to the All-Star team 5 times, he has twice captured the most sought after trophy in the NHL, the Stanley Cup. Although he is generally regarded as the greatest player in the world today, Jagr is just now entering his prime. This edition is authentically signed by Jaromir Jagr and artist John Newby. John Newby has Hand Titled and Numbered this unique art piece.

Lithograph details:
* Keach Reproduction is printed on 100% Acid Free Fine Art Stock and reproduced to the highest standards of quality
* Original image and composition created by Artist John Newby
* The image is vertical with an image size of 16" x 20 " and an approximate Framed size of 27.5" x 35.75"
* A Certificate of Authenticity accompanies each print
* This Edition is Limited to 680 Prints
* The Film and Plates have been destroyed to create a True Limited Edition
PRICE(S): Framed - $423.85, Un-framed - $268.85.Including taxes and shipping
All lithographs delivered via courier ground service within Canada only.

Sports memorabilia as an integral part of a marketing strategy
How can an independent fast food outlet compete with major chains as KFC, for example, if it serves very similar category of food?
Quality of the food and its better taste is a disputable attribute, subject to personal tastes and habits. How to create an identity and corresponding commerical uniqueness on the market? With the popular sports memorabilia on the premises, you can identify your restaurant, „as our Toronto style of food,“ and cater to the sports clientele and the one with a strong nationalistic sentiment.

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Here are few photos taken in a Toronto restaurant.On one of them, you see the famous photo of „Henderson’s winning goal,“ that has become an icon of a Toronto sports decorated restaurant serving fast food. The other pictures on the wall reflect popularity of other sports teams in Toronto. First photo shows wall decoration from the history of Toronto Maple Leafs. Canadians are proud of their sports teams, successfull sports events, they are never tired of discussing them with friends over the beer or with a host of radio talk shows. They proudly display their team colors on t-shirt, on a cap, team flag on their car or in front of their house. Many picture mementos decorate their walls in home or office. Businesses as seen in this restaurant that display such a popular theme, become theirs, part of their (customer’s) identity.

Click for full size.

People take delight in seeing what they like and patronize these establishments over their, perhaps foreigner competitors.

This restaurant becomes „our Toronto style chicken restaurant“ and competes in its territory with KFC.

The largest beer brand on the canadian beer market is also called „company name + Canadian.“ Ii includes Maple Leaf on its symbol. It is most selling, not because of its content in the bottle, but because of its successful advertising and promotion; using chauvinistic association with the name Canadian, and with the hockey in Canada! In the minds of its drinkers, drinking this beer brand is synonymous with being patriotic Canadian and also devouted hockey fan!

Of course, most of these artifacts are sold in limited quantities. They generate not just a good business for its sellers, but they also serve as a good investment properties with steady appreciating monetary value.

Look forward her, to read articles and see photos of unique perspective. They are original canadian newspaper from Toronto, published during Olympic games in nagano 1998. They have beeb published just after the memorable hockey game between Canada and Czech Republic. These stories by Canadian hockey writers are from Canadian perspective, dealing with the loss. They are very interesting, never seen or read here.